Methods of Website Promotion

Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign.

Establishing a Website is not much different than a brick-and-mortar business. Open a Deli in the heart of a City and millions of potential customers will pass daily. In contrast, open the Deli in the suburbs, and there would be one quarter of the potential customers. Obviously, the City would be much more expensive to get started and maintain, but the revenue should provide for the added expense.

The same holds true in Website Promotion. However, the landscape is different. There are no streets and sidewalks customers have to use. Therefore, our businesses need to be found by customers in a variety of places. It needs to be brought to the potential customer, or viewable from wherever they may be lurking.

Where do we start with Website Promotion?

One of the topics sweeping the developers world is Optimization. The internet will naturally bring potential customers, if the site is optimized properly. Computers work hard on matching relevant information. This is a huge benefit to e-business owners.

Before promotion begins, or altering existing efforts, understand the Internets backbone. Why has the World Wide Web become popular? Most should agree, information retrieval rules. Internet users dont have to sit down and watch television waiting for local weather. They dont have to wait for news of interest. They dont have to drive to find the best prices. They dont have to look through cook-books to find a recipe. They dont have to talk to salespeople for a car. Today its all on the, information, super highway.

As a developer, focus on information delivery before beginning promotion of a Website. If a page can be divided into two topics, make two separate pages. Over-use of graphics can present problems too. While its nice to make a Site pretty, most people dont care. They want the information or products they are seeking. Sectors such as art could be an exception, but for the most part, lots of graphics are a waste. People read on the internet. Give people something to read, not just something to view.

Promotion Budget

If launching a new campaign, it may take time to decipher an effective budget. There are simple variables that should be considered with budgeting. Given the potential scope of a Website, advertising should be devoted to different areas of the site. For example, paying to promote the free portion of a Website is not logical. In contrast, a free forum may sell advertising. The advertising segment of the site should be exploited.

There is a simple formula to develop a budget. If a site is new, it takes some research and investment to draw an accurate conclusion. Put simply, consider the following; how many potential customers are required to make a sale? From each sale, how much profit is generated? Of the profits, how much is invested into advertising? This identifies the value of potential customers. If ten customers make one sale, and ten dollars are allocated towards advertising, each customer is potentially worth one dollar. However, room for growth could be made by reducing the value of a potential customer or increasing the advertising contribution. A competitive sector may force reduced profits rather than reduced value of potential customers.

Comprehensive budgeting could be applied to aspects of the business. Promote each aspect as a unique entity. For example, a Website that sells music and movies could have separate budgets for the segments. This could reveal vital information to the survival of a business. Implement effective models that assist in tracking expense and results. This is fairly simple with website statistics and tracking tools.

Free Traffic Promotion Keywords and Phrases

When it comes to free traffic, its about information retrieval. People utilize tools that provide information accurately and quickly. These tools rely on the developers interpretation of a Website or page (On-Site Optimization). What is the Website or page about? What phrases are people looking for that want to use this site? Information retrieval is a complicated double-edge-sword between people surfing the web and people creating the web. When the people creating the web do not create clear and focused pages, people surfing the Web cannot find them.

Free traffic is a gift from creating user friendly pages, clearly focusing on a specific topic, and the result of promotion efforts. It stems from a good balance. While free traffic primarily comes from Search Engines, it also comes from referring sites. People will write about a Website in blogs, forums, or on their personal pages. People will add links to Sites they like.

If developers hunt for free traffic, problems can arise. Hunting for free traffic has made developers try tricks that got the site removed from Search Engines. This can present a big problem as they are a large source of free targeted traffic. Keep free traffic in mind while promoting a Website, but dont make it the focus of promotion. It will come naturally over time. Take it as a gift and an acknowledgement that a Website has been optimized well, presents clear information, and is promoted in the right places. Although some may argue the point, dont anticipate quality free traffic to begin immediately. It takes extensive thought, advertising, and planning for this to happen, especially within competitive sectors.

Promoting in Directories

One place to start promoting a Website is Website Directories. Most directories are organized by topic. Some are more comprehensive than others. In addition, there are, Niche, directories that focus on one topic. For example, there are directories for shopping, reference, art, and automotive sites. In contrast, there are general directories that provide all the niches.

Finding an appropriate place within a directory may be difficult. Directories can a large structure. However, a comprehensive structure benefits advertisers with targeting. Comprehensive directories enable developers to classify a Website. For example, it maybe possible to promote a site the sells speakers, for cars, but only domestic cars, and ones that are late model. In addition, some directories may implement regional indexing. Targeting an index in a directory can be complex, but it can be a great benefit too.

Dont expect to rush from directory to directory and establish a bunch or references. Each directory is unique. Take time to understand how the directory is structured, what they expect as a title and description, and how the suggestion process works. Seek similar sites; take note of where they appear, and how they are described.

Directories are generally affordable solutions. Most Directories are indexed by search engines. They help search engines understand a sites focus. In addition, they are a reference point for some people. It may be a good idea to seek-out one or two directories a week, or as appropriate to a budget. Finding good directories will consume a lot of time. However, once a link is added, it will remain there for a long duration.

News and Media Promotion Public Relations

Public Relations an important factor when promoting any Business. News and Media channels are the vehicles that convey information to the public. News about a business can make a huge impact on the public. Good news can make lots of people remember a business. Some developers release news about every change or added feature to a Website. Ironically, some developers never utilize this area of promotion.

There are a variety of distribution sites that will expose news releases to numerous channels, for a modest fee. In addition, most will offer free options. It may be a good idea to utilize free options for news that is not very important. For example, adding a, Calculator, to a Website probably will not gain much attention. However, anything that may be important to the public needs to be announced.

If it can be added to the budget, outsource public relations efforts. PR companies have knowledge of what the media likes and contacts that make them valuable. PR specialists can be found in almost every City.

Ezine Articles - Provide Rich Content

Writing articles is a powerful promotion tool. Some developers refer to this as, Viral Marketing. There are Websites that require content. Content brings them traffic. Traffic builds valuable ad space.

Article Distribution sites assist promoters with circulating articles. Many Ezines rely on Distribution Sites for their content. Post an article to a distribution site and the article is, up-for-grabs, to anyone. The article begins to circulate the internet like a virus. Everywhere it appears, reference is given to the author and their Website.

Advertising on the Web

There are a variety of reference websites. Generally, these sites consist of Forums, Article content, and Online Chats. They rely on selling ad space as the main revenue stream. While some reference developers are, trying to rich quick, there are sites that offer affordable solutions to promote a Website. With free traffic in mind, seek-out text link advertising venues. Look for sites that charge a flat fee. Sites that charge per click or by the impression usually mask links for tracking. This does not build good recognition with search engines.

Seek relevant opportunities for promoting the Website. If the allows people to buy tennis shoes, a sports reference and information area may be prove beneficial. Another might be a reference site about footwear. Trial and error will reveal good advertising sources for promotion. Regardless of the site being promoted, there are reference areas that are valuable promotion tools.

Promotion Summary

The internet moves fast in certain aspects. When it comes to Website promotion, it moves slowly. Modifications that are made to a Web Page are not going to be seen the next day. Significant results appear months later. The most important area of promotion, is keeping accurate records. Website promotion is complex. Developers need to consider on-site and off-site optimization, targeting, and ad construction. The right mix can provide a significant advantage over the competition.

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About Asbestos

Everyone that has ever heard of asbestos knows that it is extremely dangerous. Nevertheless, not everyone is familiar with what this toxin is and what kind of precise dangers it poses to those individuals that are exposed. Let's take a look at some of the dangers associated with this hazard below.

Asbestos is actually a mixture of six natural minerals and it can be found in older buildings, older textiles and older plastic products. It is much like fiberglass in consistency and when it is airborne it is extremely dangerous and toxic to humans and animals alike. Asbestos, when airborne can lead to a disease termed, asbestosis - a form of lung cancer. In essence, long term exposure results in the damage of lung tissues which are irreversibly scarred and permanently damaged.

Anyone who has endured long term exposure may begin exhibiting the signs and symptoms frequently associated with asbestosis: severe difficulty breathing, spasmodic coughing fits, and in worse case scenarios, exposure can lead to death. Likewise, gastrointestinal cancer, cancer of the esophagus, mesothelioma, cancer of the intestines, is also a risk for those that are exposed. In addition, exposure to asbestos has also been known to wreak havoc with the human immune system, weakening it to a state where it does not function properly. Clearly, exposure to this natural hazard is extremely dangerous. Yet, what can people do to protect themselves from exposure? No matter where one discovers a source of these minerals, whether they are from old building materials like special cement or other products, it is imperative that they act quickly to have them immediately removed.

There are a number of companies that focus on the removal of this toxic hazard. Testing can be conducted to detect the hazardous material and if the test proves positive it is imperative that the property owner takes measures to ensure its immediate and safe removal.

No one should ever attempt to remove hazardous, toxic material themselves: especially in terms of asbestos. The removal of this particular toxin requires trained professionals who are skilled at handling such poisons. First, the material will need to be wetted to keep the it from becoming airborne and threatening those in the surrounding area. Next, the toxic waste will need to be professionally contained and sealed and removed from the location. Workers will be required to wear special equipment to protect themselves, like respirators, coveralls, rubber boots, eye protection and rubber gloves to prevent the toxins from entering the body.

Further, warning signs will need to be posted during the process of removal. Air conditioning and heating systems cannot be used during the process of removal because doing so would promote the toxin's airborne travel. Likewise, any area being worked will have to be sealed off until the removal process is complete. Finally, all removal work will have to be followed up with a decontamination process. Clearly, the removal of this dangerous toxin is something that is better left to the professionals that are used to handling it.

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Do You Want to Know a Secret? Solomon's Temple Revealed

There is a journey that we all must take. It is called life. There is no escaping this journey. We cannot pay somebody to take it for us or take the pain and sorrow that frequents our path. Without our mother and father there would be no help at all from the very start. We would be helpless and we would die.

We are born with no knowledge whatsoever other than some minor genetic memories, and many of us simply follow the patterns that life, evolution and our peers throw at us. We subconsciously assume we must do as our forefathers; we must follow in their footsteps; we must marry, have children, get a job, step onto the roller-coaster of commercialism and the greed oriented rat race we know as capitalism or even communism. There is seemingly no way out of this life and anyway, most of us are enthused by the chase - for we truly know do different.

All of this is perfectly natural. We are, after all, apes with less hair. We strive to be the alpha male and female; to be top dog; to fit in with the society or tribe that surrounds us and support the same football team as our friends. And often that society is just a larger version of our selves; it is created by groups of selves.

But, in the times gone by, our ancestors saw through all of this and recognized that there was another way. They discovered that in-order for man to elevate himself above the level of the brown earth upon which he scrambled he needed to alter his internal dialogue. Man needed to understand himself and the forces that drive him.

This unique understanding - that there could be a higher goal for mankind, whether collectively or individually - evolved into what we now know as Gnosticism. Of course this is a massive oversimplification and we should always take into account the mystics those who have experienced what we would call other-worldly emotions or visions. Also, regardless of popular perception, the Christians were not the only Gnostics and mystics. Gnostic comes from the Greek word gignoskein meaning simply to know. It was applied to one sect of so-called philosophers in the first ages of Christianity.

However, the term is now being used more loosely and I personally see the term slightly differently to others and probably in a controversial light.

To me the Greek term implies all-knowledge. This is a kind of knowledge gained much like plugging ones mind into the world wide web and being able to download every single piece of data in an instant. In the same way, the true Gnostic, much like the mystic, could understand all things in a unique way. Whether this is the mind tapping into the collective unconscious, the Akashic records, or any other name given to the process, does not matter for the purpose of this article, the fact remains, it was believed. And because of this belief, physical manifestations of the internal belief system emerged the world over. In this way, the temples of man, were exactly that Temples of Man.

Gnosis then, means knowledge of the most esoteric kind and this is the story that has been hidden from our eyes for too long. This is the truth of the secret societies that we on the outside are supposedly too worldly to comprehend.

The Temple

So, let us now try our best to comprehend the Temple of Solomon and in doing so, let us walk upon Holy ground, trodden only by the initiated.

In the years of my own searching there were times when I would be found at the feet of the Magi, sitting and listening to the wise words of the Sufi, joining in the debate at some Freemasonic Lodge. All the time I was learning and viewing the process with an open ear and an open eye, and yet also balancing it all with the knowledge of modern day science and reductionism. Both worlds, the one of the esoteric and the one of science are useless apart both are needed today if we are to truly understand and believe.

And so down to facts about the Temple of Solomon. Well, unfortunately we are sadly lacking in any archaeological evidence, regardless of what you read on some literal fundamentalist website. What we are told is that in the 10th century BC, the wise King Solomon erected a great Temple to the Lord. Unfortunately, if any of this is true, then we actually find that it was a Temple, which encompassed many pagan religions.

According to Professor James Pritchard in his book, Solomon and Sheba (1974, p.35):

.. the so-called cities of Megiddo, Gezer and Hazor, and Jerusalem itself were in reality more like villages.. Within were relatively small public buildings and poorly constructed dwellings with clay floors. The objects reveal a material culture which, even by the standards of the ancient Near East, could not be judged sophisticated or luxurious.. The magnificence of the age of Solomon is parochial and decidedly lackluster, but the first book of Kings implies exactly the opposite.

In fact and in the bright light of day, what we actually have, and what most writers are afraid to say, is no evidence whatsoever for Solomons Temple. In fact, we have no evidence for Solomon, other than these peculiar Biblical texts. Neither do we have any evidence for the Queen of Sheba, or any of the other characters involved. Instead, there is more depth than could ever be imagined, more meaning than we would dare to believe.

John Michell in The Temple at Jerusalem: A Revelation, (Gothic Image) gives us an insight to the real meaning.:

Legends of the Temple describe it as the instrument of a mystical, priestly science, a form of alchemy by which oppositely charged elements in the earth and atmosphere were brought together and ritually married. The product of their union was a spirit that blessed and sanctified the people of Israel.

How right Michell is. The Temple is an instrument of mystical and priestly science or even magic. The secret unravels before our eyes the more we learn. You see the true Gnostic, the true disciple or perfect one, must be a man or woman of balance. He or she must unite the two sides of the mind, the male and female principles as they are called. We are all both male and female and the alchemists used this concept of balance and revealed it in their images of the Hermaphrodite, half man and half woman.

Solomon, was no real man, and Sheba was no real woman. Instead they were symbols of this internal and often external process. The whole story of Solomon, Sheba and the Temple, which is the perfectly formed body, both physical and spiritual, is the story of our own psyche. It is an esoteric truth, misunderstood in its exoteric form.

Hiram

Hiram was the son of a Jewish mother and a Phoenician father and is credited with the decoration of the Temple of Solomon. He was said to have been the son of a widow of the tribe of Naphtali He cast two bronze pillars 1 Kings 7:13-15.

We must also note something of interest mentioned in 1 Kings 16:

Then he made two capitals of cast bronze, to set on top of the pillars. The height of one capital was 5 cubits; and the height of the other capital was five cubits. He made a lattice network, with wreaths of chainwork, for the capitals which were on top of the pillars: seven chains for one capital and seven for the other capital.

These pillars became known as Jachin, meaning he establishes and Boaz, which means in him is strength and these are now familiar to most modern Freemasons as central to their own Lodge or Temple. Copies of these can be clearly seen at the infamous Rosslyn Chapel as we shall discover.

But, what is interesting here is the original text about these pillars. Firstly bronze is used for the capitals, just as bronze is used for the Brazen Serpent of Moses and is indicative of the fiery aspect of the serpent as one of the channels in the Kundalini process. Their heights were 5 cubits, matching the five hooded cobras seen across India and atop many pillars, although the Bible calls them Lilies, which are symbols of balance anyway.

Leading up to these capitals then were wreaths of chainwork, seven on each pillar. Strangely these chains were for the capitals, and so we conclude that these seven levelled chains (coils) were pointing towards the head (capital) just as the serpents of the Kundalini do.

There are more real links between Hiram and the serpent. For instance, we noted above that he was of the Tribe of Naphtali. The standard of the Tribe of Naphtali, according to Jewish tradition, is a serpent or basilisk and this could have come from Egyptian origins, as Jewish tradition states that Naphtali was the brother of Joseph, chosen to represent the family to Pharaoh.

And now I have sent a skillful man, endowed with understanding, Huram [Hiram] my master [father] craftsman, (the son of a woman of the daughters of Dan, and his father was a man of Tyre), skilled to work in gold and silver, bronze and iron, stone and wood, purple and blue, fine linen and crimson, and to make any engraving and to accomplish any plan which may be given to him, with your skilful men and with the skilful men of my lord David your father. 2 Chronicles 2:13-14.

Here, Hiram is said to be a son of the Tribe of Dan and even the tribe of Dan had an emblem, which was amazingly also the serpent, this time with a horse.

Incredibly there is also a hidden truth and repetitive pattern in this little statement about the real skills of this literary character. Follow this pattern:

Hiram is skilled in:-

1 gold and silver,
2 bronze and iron,
3 stone and wood,
4 purple and blue,
5 fine linen and crimson,
6 and to make any engraving
7 and to accomplish any plan which may be given to him.

Note that there are seven balanced elements to the skill of the man who will build the Temple! This is a real clue to the Temples secret indeed.

According to this book of Chronicles Hiram was a cunning man (a word used for the serpent) endued with understanding, skilful as we can see in the work of gold, silver, brass, stone and timber. But he was also credited with certain tools, which could pierce stone. Stone, as I show in Gnosis is symbolic of wisdom and foundation. Hirams tool therefore pierced the veil or even the very root of wisdom.

According to the book of Kings the Temple was built of stone (or wisdom) before it was brought to the site. Something like a prefabricated building. It was said by tradition that neither hammer nor axe, nor any tool of iron was used in the building. So how was it built? This in itself is a paradox, which can only be answered by the true secret of the Temple being revealed.

According to Rabbinical teaching the prefabrication of the Temple was performed by the Shamir, a giant worm or serpent that could cut stones (incidentally worm means serpent). Not dissimilar to Norse and Celtic beliefs where Valhalla and Camelot were built with the fire of the dragon and in China where building is aided by the serpent energy.

This is a universal concept as can be seen in India, where it was the serpentine linked Nagas of fable who escaped their country and took the architectural wisdom abroad. The architect gods, such as Thoth of Egypt, are linked strongly with the serpent wisdom because they are linked with the building of Temples of Wisdom inside our SELVES.

The Shamir, according to one legend had even been placed in the hands of the Prince of the Sea (Shamir by Wilhelm Bacher & Ludwig Blau), which of course is symbolic of the Prince of Wisdom.

In essence what we really have here is the Temple of Wisdom being built by the serpent and that serpent is none other than that of, or similar to, the internal Kundalini, later to be developed into the Kabbalah. This is a psychological training manual; a method of self-improvement; a way for society to become One; a multi-layered method of getting closer to the deity which resides in each and everyone of us; a deity, that the ancients saw as being the same in each of us.

The whole process repeats again and again throughout the Bible. The Temple is reduced (like the alchemical method) and is remade. Then again and again, until finally the Christ is the Temple which is reduced (killed) and then rises again for the last time. And now, according to the texts, we can all meet with this Christ and we can all have the knowledge. We just need to understand that the true Christ is all and in all. But this hasn't worked has it. Man is still even now in the 21st century, searching for answers and so the temple is being reduced once again

I say, we should all take a look at our own "temples" and knock them to the ground. We should then go about re-building them in a bigger and better way than before, just like the Bible states. And more than that, we must keep on doing this until this world of ours has peace and all truly are equal before God.

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